Planning a rollout? Customers can often reduce hardware and deployment costs by 10–20% depending on product, volume, timing and scope.
Why 25/7

Technology should be simple.

Owner-led accountability. Strong manufacturer relationships. Practical project economics.

25/7 Digital Labs was founded by brothers Brian Smetana and Dave Smetana to improve the way the professional A/V industry works.

Modern commercial A/V environment
25/7 Digital Labs team collaborating on a customer deployment
The Story

Built to remove unnecessary layers.

While supporting major enterprise organizations, the founders saw a recurring problem: too many layers between manufacturers and customers. Those layers can increase cost, reduce transparency, slow deployments and make accountability unclear.

25/7 was built to combine strong manufacturer relationships and project economics with the accessibility, urgency and accountability of an owner-led business.

Hardware is the entry point. The larger value is helping customers select, source, configure, deploy, support and refresh technology consistently across locations.

Four Proof Pillars

What customers should feel in every engagement.

Every 25/7 engagement is built around four outcomes that make technology projects simpler, more transparent and more accountable.

Smarter Economics

Project-based pricing, direct manufacturer relationships and efficient sourcing around real scope.

Repeatable Rollouts

Standardization, staging, logistics and coordinated field execution across locations.

Direct Accountability

Owner-led service and direct product-team access where available.

End-to-End Flexibility

Use 25/7 for hardware only or planning through lifecycle support.

Brian Smetana, Co-Founder of 25/7 Digital Labs

Brian Smetana

Co-Founder • Primary contact

630-699-2078brian@257digitallabs.com
Dave Smetana, Co-Founder of 25/7 Digital Labs
PARTNER ECOSYSTEM

Representative partners shown on the current 25/7 Digital Labs Line Card. Brand names belong to their respective owners.

What are you planning?

One location or one thousand, start with the project.

Tell us what you are trying to deploy. We’ll help shape the technology, pricing, staging, rollout and support path around the real requirements.

Plan Your Project